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Virtual Reality from a creators perspective | Iris van der Meule | TEDxAvansUniversity


Iris creates creative and poetic VR experiences to evoke emotion and
awareness by the spectator about the social topics she addresses. VR lends itself
extremely well for raising awareness and empathy, but only if the storytelling is done
well. Therefore Iris is researching VR as a new storytelling medium in order to find out
it’s true potential. As we are not limited to physical rules in VR, artist have full
freedom in designing their stories and might even find new ways of addressing the
Iris van der Meule is a digital artist based in the Netherlands. With a background
in animation she started developing interactive virtual reality (VR) experiences. As VR
is a new storytelling medium, Iris is eager to research how we can use this medium
creatively. With her fascination for socially relevant topics Iris creates poetic VR
experiences that evoke emotion and raise awareness for the topics she addresses. Iris
is a true VR pioneer when it comes to using VR as an art form and sees the potential of
the medium for creatives like her to bring storytelling and art to a new level. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx