Home TEDx Talks How Gestalt Principles Predict Marketing Success | Darcy McGilvery | TEDxLangaraCollege

How Gestalt Principles Predict Marketing Success | Darcy McGilvery | TEDxLangaraCollege

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Do you notice that marketers disagree with each other (a lot)? Learn from a Fractional CMO how leading brands overcome competing internal visions and tap into the pulse of their communities. The secret relates to the application of Gestalt psychology principles across the entire marketing stack. Darcy McGilvery is a Fractional CMO at ROMI Lab, a Vancouver-based executive-marketing agency. Darcy splits his time across numerous businesses throughout North America. His education includes an MBA, marketing diploma, and a degree in psychology. Core strengths include digital strategy, data analysis and fostering alignment across business units. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx

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