Home TEDx Talks Access beats ownership | Andreas Søgaard | TEDxVicenza

Access beats ownership | Andreas Søgaard | TEDxVicenza


– Andrea is a Danish entrepreneur with a professional gamer background. Today his mission is to create “better” rainy days. In the last five years, he worked on an umbrella sharing economy project. Inspired by a trip to Taiwan, where he noticed people leaving umbrellas out of stores, he decided to apply sharing-economy principles to a simple and concrete need in everyday’s life. From possession to accessibility. To own something belongs to our past, our future lies in sharing and making property accessible, not to mention the amount of plastic we could save. About 1 billion umbrellas are produced every year. By putting them all in line we could go around the world more than 18 times. The new umbrella sharing system is simple, inexpensive, and is spreading in Europe. Because happiness is having an umbrella when it rains (and not having it when it doesn’t). This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx